Nothing reaches a market like social media, and that’s becoming a fact with increasing momentum. Of course, social media is changing over time. Think about the days when MySpace was the big social networking site, and then think about the way Facebook made its way to the top. Facebook is still the social media giant, but social media has expanded beyond comprehension, and is going mobile now more than ever.
Mobile marketing and social media didn’t have much to do with each other several years ago and now they are directly linked? What’s next? I remember people used to ask what the next big social media site after Facebook would be. I used to ask that as well, but the popularity of social media hasn’t created one giant but several.
None of the current or future social networking sites might get as big as Facebook ever did, but social media in general is booming. Every country is different when it comes to its social media interests and so is every demographic. Think about how teens use certain social media apps, while older generations use different social media networks.
Knowing the market of social networking and sticking your neck out there is what is going to get you in touch with your customer base. You have to be a player if you want to reap the benefits. And, you have to be a player if you want to be ready for what’s next.
Twitter marketing has become bigger than ever, and Facebook advertising is still huge. It all depends on the message you want to get across. Many businesses use Pinterest and Instagram to advertise as well, especially if they are dependent on the visual aspects of social media. Which social networking platforms do you use for marketing your business?